Did you know YouTube is the second most popular website in the world? The only website with more monthly visitors is Google itself (and if you didn't know, Google purchased YouTube back in the day).
That
means Google owns the most amount of web traffic, and consequently, the most
amount of web advertising in the world.
While
Google ads remain one of the most prominent digital marketing avenues for
businesses of any type, YouTube advertising is a strong contender as well.
No
matter what industry you are in, your customers are on YouTube, and finding
them is just a matter of putting puzzle pieces together.
So
how does YouTube advertising work, and how can you get started today? Keep
reading below to find out now.
Benefits of YouTube Advertising
Because
YouTube is owned by Google, the advertising infrastructure in the platform is
second to none. If you spend time understanding how it works, you can really
hone your targeting to ensure your ads are shown to your target audience.
There
are also flexible budget options. For skippable ads, you're only charged if a
user watches a certain amount of the video. So if they skip after five seconds,
you aren't charged.
But
the best part of YouTube advertising is the ability to create meaningful video
ads. Because users are on a video platform, they are more likely to watch a
video ad. With video, you can really draw users in, share your message, and
make an impact that sticks.
Different Types of YouTube Digital Ads
YouTube
ads come in numerous shapes and sizes. There are actually five different types
of ads you can create on the platform.
The
most popular are instream video ads. These are the video ads that play before a
video or during a video. There are skippable ads that users can skip after five
seconds.
There
are non-skippable ads that users watch before getting to their chosen content.
And they're bumper ads.
A
YouTube bumper ad is a short six-second ad that plays before a video. And
yes, bumper ads really work, as you often only need a few seconds to create a
lasting impact. This
post explains
more about bumper ads.
Discovery
ads are separate videos that show up in search results. They are related to the
query a user enters, and are designed to look semi-organic.
Lastly,
there are nonvideo ads. These are typically banners that pop up on top of video
content while a user is watching. Banners can also be displayed next to the
video stream.
Tips for YouTube Video Ads
When
creating video ads on YouTube, your job is to make the content feel as native
as possible. Nobody wants to see a TV commercial.
The
best YouTube ads are videos that don't feel like ads. These are the ones people
are likely to watch all the way through because the content feels human and
engaging.
By
working with a content creator that specializes in YouTube ads, you can craft a
compelling video that gets seen and generates new customers for your
business.
Digital Marketing Done Right
YouTube
advertising takes time to understand, just like any platform. But being the
second most popular website in the world, it's one of the platforms that businesses
should prioritize.
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