Tuesday, October 6, 2020

Become the Next Joe Rogan: A Beginner's Guide to Starting a Podcast

 The truth is, you don't need much to create your own podcast from home. Starting a podcast can sound exciting at first but quickly seem more daunting than it really is.

If you've been sitting on the sidelines wondering when you should launch your podcast and how to do it, our guide will answer your questions.

Grab a cup of coffee, bookmark this page, and keep reading to find out how you can start podcasting right from your own computer.

Work on Your Podcast Name and Niche

There are three simple naming camps you could follow when starting a podcast:

  • The personal name: Ex: The Joe Rogan Experience, #AskJoe Show
  • The clever/creative name: ForAllMoms
  • The descriptive name: The Content Marketing Show, The Fashionista Show

personal name is something you should avoid unless you've already got an audience. If someone started 'The Rob Johnson Show' and it was about tech trends, people would think, "who is Rob Johnson?" and move on to another podcast.  

If you plan to build a personal brand and host your show yourself, you can incorporate your name into the title with something descriptive, like "All Things Tech with Rob Johnson."

If you are a creative sort of person, go with a clever/creative name and let it reflect in the name you choose. 

It's essential your clever/creative name is related to the topics you will discuss; otherwise, people may have a hard time finding your podcast when searching for information on your topic. Try to also incorporate a description of your show into your clever/creative title or tagline. You can put out great content, but what's the point if nobody can find it?

While a descriptive name is the most searchable, some may argue they're the most boring. If you name your show what your target audience is searching for (a niche, a category, etc.), this strategy could garner more viewers.

If a pilates instructor called her show 'The Pilates Podcast,' you would have very little doubt as to what her show is about. A descriptive name is a great idea, but it can also reduce how memorable and unique it is.

Remember, you're going to need to say your podcast name quite a bit when recording your episodes, so avoid something too long and wordy and make sure it rolls off the tongue.

Get Your Podcast Cover Image

Creating a design guide will help you maintain a consistent look and brand. Each time you upload a new podcast show, your podcast host usually requires you also upload channel art.

When starting a podcast and creating your channel cover art, all you need to do is pick a color template for your channel that will be the core of the rest of your designs like episode cover art or maybe even your merch. If you want to understand what color would be best for your target audience, here's a guide on color psychology.

Get Podcasting Equipment

The bare minimum you need when starting a podcast is a computer with a microphone and access to the internet. Check out this guide if you have a microphone not working on Mac.

You will also need software to record and edit your episodes, podcast hosting, and eventually, you can invest in better equipment. It's important to note that the more limited and lower quality your setup and equipment are, the more limited your podcast's sound quality will be.

Before You Record Your First Podcast

When you're all set with the essential podcast equipment and tools for recording and starting your show, you can move on to the preparation stage. Before you start recording your first podcast, here are a few things to first consider.

Topic Ideas

Be sure you have at least 5-10 episode topic ideas ready. When you launch your show, you should be prepared with at least 3 episode outlines. You can jot down your podcast topics on reliable Google sheets or any other note management app of your choice.

Welcome Message

When you are first starting a podcast, you need to come up with your show's welcome message. This message will be your pitch about who you are and why you matter.

When it comes to scripting and outlining each topic for your show, have these three things ready:

  • The topic
  • A brief and simple outline of the episode
  • The key takeaway of the episode

This planning stage will allow you to have flow with some structure to rely on when recording the show. This also prevents your show from being all over the place.

Record Your First Podcast

Many hosts like to record only one podcast a day, while others prefer recording 3-4 podcasts in one sitting. Choose whichever works best for you, as long as you are following a schedule and sticking to your podcast publishing schedule.

Editing is usually the most time-consuming part, but after your first few episodes, it becomes easier. Here is a format you can use for editing your podcast:

Teaser + Intro + meat + ad + meat + CTA + Meat + Subscription/review reminder + Outro

Promote and Marketing Your Podcast

Not marketing and promoting your podcast is the same as throwing a party and not sending an invite. After releasing your first podcast, make sure you let the world know that your podcast is live.

Announce your podcast on your social media accounts, and be sure to create accounts for your podcast as well! Youtube, Facebook, Twitter, Pinterest, Instagram, and even Reddit are social media platforms you can promote your show.

It's expected not to get a ton of views on your first few podcasts. But as you continue publishing episodes, listeners will browse your old episodes as well.

joe Rogan guide to starting a podcast


Starting a Podcast: A Beginner's Guide

Starting a podcast can sound exciting at first but quickly seem more daunting than it really is. The truth is, you don't need much to create your own podcast from home. Start podcasting from your own computer with this complete guide to starting a podcast.

If you've been sitting on the sidelines wondering when you should launch your podcast and how to do it, we hope our guide answered some of your questions.

Now is the time to start! If you have any helpful tips you would like to share, let us know in the comments below.

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